With the background of the modern buildings and mansions standing in great numbers, the central greenbelt of one hundred thousand square meters in Lujiazui Central Financial District of Pudong and the cheerful Riverside Boulevard have already become the wedding hall of this metropolitan. According to the statistics, only in last year more than 1200 couples of newlywed chose the central greenbelt of Lujiazui as the site to have their wedding photos taken.

On May 27th, Shanghai White Magnolia Wedding Ceremony was jointly performed so as to further create the brand of the urban tourism in Lujiazui Core Zone and exploit the abundant tourist resources of the modern metropolis. The organs sponsored the ceremony included the Economic and Trade Bureau of Pudong New Area, Shanghai Lujiazui Development(Group) Company Ltd., Shanghai Wangkai Photography Company and Shanghai Metropolitan Head Company etc. This campaign of "White Magnolia Wedding Ceremony" was composed of the following programs.

• Making a pledge for love: In the Century Square on Nanjing Road, the wedding ceremony was held, during which the leader cadres of Huangpu District acted as the chief witnesses for the wedding and congratulated the newlywed. The representative of the newlywed read out in public their wedding pledge. And then the beneficence for showing tenderness was held.
• Flying peace doves: In the Century Square on Nanjing Road, the newlywed flew peace doves together.
• Marching along the Century Boulevard: The Motorcade of the Century was composed of 70 Buick saloon cars, 6 open cars and 5 big autobuses. Guided by one police leading car and five policewomen motorcyclists, the huge Motorcade of the Century drove along the West Bund, Nanpu Bridge, Yanggao Road and the Century Boulevard and arrived at the Central Greenbelt.
• Yearning for the love for years: Having the characteristics of difference times of pre-liberation days, at the beginning of the country establishment, during the Cultural Revolution, and in the period of reform and opening, five married couples were invited to recall the wedding scenes originally. They presented gifts to the representative of the newlywed.
• Presenting gifts for happiness: The leading cadres of the Pudong New Area issued to the newlywed the key towards the new life.
• Strolling on the path for sweethearts: The path in Lujiazui Central Greenbelt was designed according the pattern of White Magnolia, the city flower of Shanghai and symbolizing the purity of love. It has gradually become the fashion of the urban youth to stroll on the love path with the sweetheart.
• Planting love trees: In Lujiazui Central Greenbelt, the campaign of planting White Magnolia trees by the newlywed was held.
• Piling up the wall for cherishing the same love: The campaign of "cherishing the same love forever" was held on Riverside Boulevard for the newlywed. They engraved their names on the same-love wall to leave behind the eternal commemoration.